Hey brides-to-be! If you’ve been dreaming of finding your perfect wedding dress and staying within budget, we’ve got some exciting news just for you. This July, we’re joining the National Bridal Sale Event—and that means one thing: our biggest sample sale of the year is officially happening right here at I Do Wedding Dresses & Photography in Boston.
Whether you’ve just gotten engaged (congrats!), are planning a quick elopement, or have been searching high and low for the one dress that makes your heart skip a beat—this is your moment.
So, what’s all the hype about?
The National Bridal Sale Event is like the Super Bowl of wedding dress shopping. For one amazing week—and really, all month long—we’ll be offering huge savings on designer gowns you won’t find anywhere else. Think: gorgeous dresses from designers like Milla Nova, Enzoani, Pronovias, Casablanca, and Viero Bridal, marked down by up to 80% off. Yep, you read that right. Some of our gowns will be going for as low as $299.
These are high-quality, once-in-a-lifetime pieces, and during the sale, they’re available off-the-rack, ready to take home. That’s great news if you’re planning a wedding on a shorter timeline or just love a good deal (who doesn’t?).
What to expect at our Boston bridal sample sale
We know how special wedding dress shopping is, and even during a major sale, we make sure every bride still gets the attention and experience she deserves. During your appointment, one of our expert stylists will work with you one-on-one to help you explore what’s on the floor, try on different silhouettes, and hopefully find the dress.
The sample sale collection includes a wide range of styles—from romantic off-the-shoulder tulle gowns to sleek, modern crepe dresses and everything in between. While most sample sizes are in the bridal 8–12 range, we do have a selection of gowns in other sizes as well, and we’ll guide you through your options with honesty and care.
And don’t worry—if you fall in love with a gown that needs a little tailoring, we’ve got a trusted network of seamstresses we can recommend to help perfect your fit.
When to shop
Our sample sale officially runs throughout the month of July, with the biggest rush happening during National Bridal Sale Week: July 20–27. Appointments are already booking fast, especially on weekends, so we highly recommend reserving your spot early to avoid missing out.
You can book directly on our website Here or give us a quick call at (857) 317-2348—we’re happy to help you find a time that works best.
A few friendly tips
If you’ve never been to a sample sale before, it helps to come with an open mind—and maybe a little patience. These events are fast-paced and exciting! We suggest wearing nude undergarments and bringing along someone whose opinion you trust (but not a whole entourage). Also, since these gowns are first come, first served, and deeply discounted, all sales are final—so if you find the one, be ready to say yes!
Let’s make bridal magic happen
At I Do Wedding, we’ve been helping Boston brides find their dream dresses for over 10 years, and events like this are some of our favorites. There’s nothing better than seeing that glow on a bride’s face when she finds a gown she loves—especially when it’s a total steal.
So come join us this July. Let’s pop some bubbly, make some memories, and help you find the dress that’s been waiting just for you.
We can’t wait to meet you.